barleycorn's
concept
Our goal was to launch BarleyCorn’s as a vibrant social destination, boost brand awareness, engage customers on social platforms, drive foot traffic during slower dayparts, and increase overall sales. We aimed to create a lasting impression and establish BarleyCorn’s as a must-visit location in the community.
challenge
As a new entry in a competitive culinary landscape, BarleyCorn’s Public House needed to create buzz, establish a unique brand presence, and attract consistent foot traffic, particularly during slower dayparts like lunch. The challenge was to position BarleyCorn’s as a go-to spot for both dining and social gatherings.
solution
To achieve these objectives, Restaurant Brand Builders developed a strong brand narrative emphasizing BarleyCorn’s quality, craft, and community focus. We leveraged social media and email marketing to engage potential customers, designed a user-friendly website, and partnered with influencers to showcase BarleyCorn’s offerings and drive engagement. Special campaigns, like lunch promotions and happy hour events, targeted slower dayparts to maximize traffic.

industry
hospitality
project type
Brand Awareness, Digital Marketing, Branding
client
barleycorn’s public house
project overview
The BarleyCorn’s case study demonstrates the impact of strategic marketing on launching a new restaurant brand and establishing it as a sought-after social destination. Through compelling brand messaging, targeted marketing, and creative campaign initiatives, BarleyCorn’s increased brand awareness, drove engagement, attracted foot traffic during slower periods, and achieved steady sales growth. This case study showcases the power of positioning and promotion in capturing customer interest and building a loyal following for a new establishment.
Our strategy began with crafting a unique brand narrative that highlighted BarleyCorn’s commitment to quality ingredients and community-centered experiences. We executed a robust social media and email marketing campaign to engage the local community and build anticipation. A new website was designed to offer easy reservations and menu access, while targeted digital advertising reached potential customers nearby. Additionally, we collaborated with local influencers and food bloggers to amplify BarleyCorn’s unique offerings and engaged customers with themed events, lunch promotions, and happy hour specials, successfully driving foot traffic and boosting overall sales.